AI and Creativity – A match made in Ad Heaven?
A spending projection of $130 billion in digital ads for 2019 in 2017, the year already saw what the role of digitalisation or for that matter the new-age advertising was going to be.
With the incoming of AI and more billions spent on its research and development, it is no surprise that it is not just Google or Facebook, but likes of Amazon as well that’s gathering up 50% of this revenue......